Course curriculum

  • 1

    Understanding reader and writer behaviour

    • 1 - What readers want

    • 2 - How to lose your reader in 3 seconds flat (cognitive load)

    • 3 - What happens when your writer switch turns on

    • 4 - Your writer switch in action

    • 5 - Two ways to turn off your writer switch

    • 6 - How to test for a clear, conversational voice

Cool stuff people are saying...

5 star rating

Cool As

Lizz Crawford

Easy to understand. Laughed at the stuff I do. Got great solutions too.

Easy to understand. Laughed at the stuff I do. Got great solutions too.

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5 star rating

Understanding reader and writer behaviour

Kelly Mclean

Hi Shelly, Thank you for this course. I have started and finished my first course. It was a great lesson, easy to follow and easy to remember points. Look...

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Hi Shelly, Thank you for this course. I have started and finished my first course. It was a great lesson, easy to follow and easy to remember points. Look forward to my next course. 5 stars nga mihi Kelly McLean

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5 star rating

Sharp and ready

Susan Stephens

Thanks Shelly. Sharp and not-so-scary intro. I'm looking forward to the rest of the course now :-)

Thanks Shelly. Sharp and not-so-scary intro. I'm looking forward to the rest of the course now :-)

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