Course curriculum

  • 1

    The art of persuading and influencing

    • 1 - We're persuading and influencing every day

    • 2 - Types of persuasive writing

    • 3 - What does success look like?

    • 4 - Who are you persuading?

    • 5 - Pain, discomfort, and inconvenience

    • 6 - Proposal structure

    • 7 - Business case or sales structure

Cool stuff people are saying...

5 star rating

Super helpful!

Lyndele von Schill

This course helped me understand that so much of the writing that I do is really about persuasion. Not coercion or persuading someone against their will - bu...

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This course helped me understand that so much of the writing that I do is really about persuasion. Not coercion or persuading someone against their will - but offering a solution to a problem. This is such a helpful way to look at what I'm often trying to do: Here's an identified problem; here's a solution. A simple framework that allows such a broad range of possibilities. Once again, I am feeling so inspired to write documents that are HELPFUL.

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5 star rating

The foundations of persuasive writing

Kelly Mclean

Wow, that was another great course and easy to understand. Love it 💕

Wow, that was another great course and easy to understand. Love it 💕

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