Watch Intro Video

The success of your career and your business depends on your ability to write a good proposal or sell ideas.That shit's tricky.

  • There's so much you want to say but you know that long waffly documents don't work

  • The proposal or bid has to speak to both a technical and non-technical audience and that feels impossible

  • You don't want to sound pushy, annoying, or like an infomercial

  • You're sick to death of your reviewer's red pen

  • You've never had any particular training in persuasive writing, and you're worried your skills aren't up to scratch

  • It takes way too long (and it's way to painful) to write a proposal or business case

  • Or maybe you just want to sharpen up your skills

The good news is humans have some really strong natural persuasive skills

We also have thousands of years of developing and refining those skill sets, so now we understand both the art and science of persuasive writing. This course will give you fast, punchy insights you can use straight away to make sure that next bid, business case, or proposal does what it's supposed to and SHOWS YOU THE MONEY!

In the bids, business cases, and proposals specialist pathway, you'll:

  • Learn how readers behave when you're trying to sell ideas to them

  • Practice a range of structural approaches

  • Master plain language

  • Get all the foundations of clear written communication

  • Feel more confident knowing you have tried and true persuasive tactics that increase success rates

Specialise in Bids, Business Cases, & Proposals

Want more than one specialist pathway?

Getting full access to the entire school will give you the content from all 10 specialist pathways at less than half the price. The more specialist content you can access, the more well-rounded your writing skillset will be. Why stop at one when you can have them all?

Hundreds of 5-star Google reviews!

(See for yourself here)

Want this for all your people?

Un-school the whole team.

A company-wide subscription will always be the simplest, most cost-effective way to get consistent writing across your business. Whether you have 3 employees or 3000, we have a pricing structure that'll work for you.

Combine that with bespoke un-schooling modules for your business and some face time with Shelly, and you have a package that will have your people feeling supported and confident that they know what's great writing at your place.

Who's Shelly Davies?

Miraka Davies

Miraka (Shelly) Davies (rockstar business writer, trainer, TEDx speaker) is here to remind big companies and government agencies drowning in jargon that plain language will get you better results – every. single. time. And she’s been doing it for decades now.

Because, as it turns out, business writing is more about being courageously transparent than it is about having an impressive vocab or where the f*ck to put a semi-colon. Also true for life. When we operate with authenticity, integrity, and courage, both our writing and our lives or more powerful.


  • How much time will I have to commit to learning?

    Shelly's a realist. She knows people who want to improve their writing at work are probably already juggling too many balls. That's why every course is made up of short, punchy videos - usually 5 minutes or less.

    Each one has a principle or a tool you can start using immediately. Some lessons have suggested activities you could practice to hone your skills. But there are no assignments or tests, and no specific time commitment.

    Watch a video while you wait for your takeout or drink your coffee in the morning. Binge-watch or graze. This is truly learning for the busy unProfessional.

  • How long does my subscription last?

    When you enrol on any course, specialist pathway, or all access subscription, your enrolment is for 12 months. During those 12 months you have unlimited access including all new content that's added during that time. There's no recurring subscription, so you won't get caught out with unexpected charges on your credit card.

  • Can my business get access to the school for all our staff?

    Absolutely! And we have pricing options for different sized businesses. email Shelly to find out more.

  • What's your refund policy?

    Because enrolling means you get instant access to the content, we don't offer refunds. We've made sure there are free courses and sneak peaks so you can try before you buy. Check out the Freebies & Sneak Peeks to get a feel for Shelly's style.