'Professional' is the wrong goal.

Clear. Powerful. Writing that WORKS. That's what wins.

If we no longer put up with "leave your personal life at home" or shit leaders or systemic racism, why would we put up with waffly, bullshit, time-wasting documents?

Because our old-fashioned ideas about *professional writing* are making businesses haemorrhage money and probably slowing down your career development.

Karen and Murray and their subconscious bias and their snooty, out of date, look down their nose at you "way we've always done it" can crawl back into their last-century caves with the LinkedIn Police.

And the rest of us?

Let's get un-professional.

Start small or go big

Graze. Specialise. Or give your self an immersive masterclass in un-professional writing. Unschool your way to clearer, stronger documents.

Want this for all your people?

Un-school the whole team.

A company-wide subscription will always be the simplest, most cost-effective way to get consistent writing across your business. Whether you have 3 employees or 3000, we have a pricing structure that'll work for you.

Combine that with bespoke un-schooling modules for your business and some face time with Shelly, and you have a package that will have your people feeling supported and confident that they know what's great writing at your place.

Hundreds of 5-star Google reviews!

(See for yourself here)

Shelly's worked with


  • How much time will I have to commit to learning?

    Shelly's a realist. She knows people who want to improve their writing at work are probably already juggling too many balls. That's why every course is made up of short, punchy videos - usually 5 minutes or less.

    Each one has a principle or a tool you can start using immediately. Some lessons have suggested activities you could practice to home your skills. But there are no assignments or tests, and no specific time commitment.

    Watch a video while you wait for your takeout or drink your coffee in the morning. Binge watch or graze. This is truly learning for the busy unProfessional.

  • How long does my subscription last?

    When you enrol on any course, specialist pathway, or all access subscription, your enrolment is for 12 months. During those 12 months you have unlimited access including all new content that's added during that time. There's no recurring subscription, so you won't get caught out with unexpected charges on your credit card.

  • Can my business get access to the school for all our staff?

    Absolutely! And we have pricing options for different sized businesses. email Shelly to find out more.

  • What's your refund policy?

    Because enrolling means you get instant access to the content, we don't offer refunds. We've made sure there are free courses and sneak peaks so you can try before you buy. Check out the Freebies & Sneak Peeks to get a feel for Shelly's style.

  • Why USD?

    People worldwide are un-schooling themselves with The School of unProfessional Learning. While Shelly's based in New Zealand, The need for clarity in communication and information is global.